Written by Dave Pierce
October 21, 2022
The war for talent is the new Gold Rush, but you may already be sitting on a gold mine.
You have great employees. They’re smart. They’re skilled. They’re dedicated. They have valuable institutional knowledge and have personal, cross-functional relationships. More importantly, they have your trust. But now their job requirements are changing, and the skills and competencies you need are in flux.
Becoming a skills-based organization has never been more important. The same is true for employee retention, especially given that 4.2 million Americans quit their jobs in June 2022.
But do you even know what skills your employees have? Which skills and competencies they need? And if their job descriptions still make sense?
Maybe. Maybe not.
Consider the following from Gartner:
Turnover costs more than employee retention. Internal recruiting, promotions, development and education, career pathing, and workforce planning all turn the focus away from taking a chance on an external hire to making the most of the human resources and talent you already have.
No matter what, you need talent intelligence, foundational data, a skills inventory, newer and better job descriptions and responsibilities, and a way to map it all to each job, each business objective, and each disruption you see coming.
So, where do you start?
What are your employees’ talents? What are their personal aspirations? Are you having meaningful career conversations at regular intervals? Are your employees regularly inquiring about job openings or upskilling opportunities? Are you underestimating the capabilities your people have?
But also, are you making greater efforts to hire a diverse workforce, and underperforming in how you develop it?
Answer those questions, and conduct an internal skills and competencies audit.
Then organize that data and make your findings part of your business plan so you can scale and operationalize your vision.
The next step is creating a common language specific to your industry and your needs based on your market and what’s going on in the world around you. This isn’t a one-time deal though. It’s essential to go through this exercise on a regular basis. It also requires up-to-date and trusted data.
Base job taxonomies and ideal skills and competencies profiles on the structure necessary for growing your company. That will help you understand what your jobs should be and determine the skills and competencies required in each job family.
Job skills and job competencies are often confused or conflated. The nuances are important when it comes to structuring your needs for each job.
Here’s how to look at it:
Competencies are measurable and observable behavior.
There are three types of competencies: core competencies, industry competencies and job family competencies.
The proficiency level of a competency lets you know the level of expertise a candidate or employee must possess in that skill to perform a job to the highest degree of excellence.
Now take your new job taxonomies, your skills inventory, what you know about your future goals, and what you know about the growth opportunities your employees are looking for. And sort the data.
The tricky part is doing the initial talent intelligence legwork, and we don’t recommend doing it alone.
But now that you have uniform, taxonomized job classifications and descriptions, and you’ve prioritized your needs, AI can do a big chunk of the rest, including helping you identify the right employees for the right jobs.
Think of it as computer matchmaking … but for jobs.
Instead of “loves long walks on the beach and reading poetry,” it can be “proficient in coding in JavaScript, HTML, python, CSS,” etc.
Or “has a mixed background in engineering, technical writing, and sales, and excellent written and verbal communications soft skills.” It might be time for a blind date with a sales engineering job or customer success role.
The next step is how you “coach them up,” as they say in sports. How do you upskill, train, and develop employees and apply their talents in a different capacity?
That largely depends on the person’s complete skills and competencies profile, their personality, their personal goals, and all the unique things about that person’s makeup.
HR business partners and team managers can survey employees and follow up one on one to understand how to tailor personalized plans to each employee, or possibly to each group of similar employees.
Map out their employee journeys, find the necessary classes or trainings they need, continuously engage that employee, and keep them on the path that works for both of you.
It’s not a good journey unless it’s one you can take together.
Again, remember that the cost of a class or the time and effort it takes to actively develop an employee is nothing compared to the cost of hiring a new one.
When asked to prioritize reskilling existing employees, shifting current employees to new roles, recruiting, and hiring new talent from other firms, or contracting out jobs, executives overwhelmingly said building skills with their current teams was the best way to close their organizations’ skills gaps.
Whether you’re in banking and financial services, construction, education, energy, software, manufacturing, healthcare, hospitality, retail, pharmaceutical, or media and publishing, it’s clear that focusing on skills and competencies is essential.
There’s a solution for companies that have poor internal mobility, high voluntary turnover, and who struggle to find top talent with the right skills.
The answer is moving to personalized, skills-based learning and a skill-centric approach to talent management. This change requires HR shifting its role to a data-driven strategic adviser and partner across your organization.
Organizations can start by structuring talent management around talent intelligence and building a skills and competencies framework to create a blueprint for growth through hiring, recruiting, retention, talent assessment and learning and development.
Here’s what you’ll need:
Feeding talent intelligence into your performance management and foundational tools will get you pretty far, but you need a way to take all of the outside data possible, every piece of internal information from your own skills inventory, and plot your path forward.
But fear not, it’s not impossible to take everything you know subjectively about your team – its collective skills and skill needs that lie on the surface – and apply a tactical, objective filter and framework to mine all the gems that lie beneath.
By empowering employees to pursue their own advancement with the same company, having pay transparency, better communication, and being open and honest about the path forward – upskilling becomes the ultimate win-win.
With the wild job market of 2022 and what’s shaping up to be a challenging 2023, job loyalty and professional development has to be a two-way street.
The alternative is a bunch of costly dead ends.
To learn more about how to approach skills and competencies for your organization, schedule a free consult with our Consulting Team.
Download our white paper to further understand how organizations across the country are using market data, internal analytics, and strategic communication to establish an equitable pay structure.